What caused an abundance of advertising today? How are consumers relate to advertising? Does advertising on the street reach its goal?
Advertising as a tool of influence.
The era of consumption in which we have to live is distinguished by a very high level of competition in several areas of human activity at once. Therefore, each manufacturer of goods or services seeks to get customers. But at the same time, you need to somehow go around competitors. And for this you need to convince potential consumers that it is his service or product is better than the rest. And here you can’t do without advertising. Yes, consumers hate advertising, and manufacturers cannot do without it.
And advertising is very different. Not only on television, but also in the real, so to speak, life. Perhaps someone paid attention to the screens for outdoor advertising, which are located on various buildings, as well as on special pedestals.
She really works!
It may seem to someone that such an advertisement does not affect anyone. But this is completely wrong. It only seems to us that we looked at advertising, say, a smartphone and forgot about it. No, this is very far from the case. There, somewhere in the depths of memory, this picture remained. Why? Yes, because psychology specialists create this advertisement who select the combination of colors, sizes, text, precisely on the basis of the perception of a large image and the dynamics of image change. Advertising on a small flyer, the same smartphone will be a little different.
And the fact that you do not run to the store for a smartphone the next day does not mean at all that you will not buy it in a month – another. You will see ..
